Like many people who spend too much time surfing the Internet on their smartphone, I am a bit of a sucker for clickbait stories. Human interest stories of childhood/young adult adventures, misadventures in retail or customer service that remind me of difficult positions I’ve held, or even basic … Read more about Banner Ads – The Commercials of the Internet
What Makes Great Website Content?
"Content is king." This phrase has been thrown around by experts for nearly two decades when discussing the role of website content in search engine optimization (SEO), and it ultimately ties back to documentation from search engines like Google. Despite the long history of being talked up, however, … Read more about What Makes Great Website Content?
5 Steps to Market with Social Media like an Expert
The Internet reinvented how we communicate with each other. Websites gave us efficient ways to share content and e-mail began outracing the post office's mail carriers. Shortly after that, the world started getting its first taste of social media. And it completely changed the way we communicate … Read more about 5 Steps to Market with Social Media like an Expert
Email Marketing – Engage Your Customers Like an SEO Expert
Endorsements for products and services have been a part of our daily lives for decades. Starting off as billboards and radio ads, they eventually graduated to television commercials and the slew of marketing emails that show up in your inbox every week (at least if yours is anything like … Read more about Email Marketing – Engage Your Customers Like an SEO Expert