Side gigs are becoming the new norm for many people fighting to make it today. Some work for multiple employers, others try to use their talents to create new companies. Approximately half who do the latter fail within the first 5 years, but the memory of the Great Recession is fresh in our minds, … Read more about Online Marketing: Which Route is Right for Your Business?
Customer Reviews: Vanity or Business Necessity?
Customer reviews and rating systems have been around since the dawn of the Internet. Rotten Tomatoes has told us which movies are worth seeing for over 20 years, Amazon customers have rated their experiences with products for even longer, and eBay buyers and sellers have been able to evaluate … Read more about Customer Reviews: Vanity or Business Necessity?
ROI and its Role in Profitable Business Decisions
Board and card games played a key role in my recreation while growing up. Cribbage, Hearts, Monopoly, chess, Yahtzee, Connect Four, and Sorry! were a few of the gateway games that ultimately led me to collectible card games (CCG) in high school and more advanced board games as an adult. While I … Read more about ROI and its Role in Profitable Business Decisions
Business Branding – How to Build it and Why it Matters
If you’re reading this blog, you’ve probably seen advertising evolve during your lifetime. Just as radio gave way to television, television has slowly been giving way to online streaming and sites like YouTube for a while now. Despite this, there is one thing that has remained consistent from sound … Read more about Business Branding – How to Build it and Why it Matters